The success of your online business is anchored on the e-commerce platform it is built on. If it is shaky, your business will also follow suit. As the e-commerce continues to take shape, more people are continuing to embrace it. The notion is leading to a rise in online sales. As a result, e-commerce arena is becoming competitive as enterprises grab an opportunity to benefit from the new shopping trends.
For you to become competitive and have the upper hand over your competitors, you need to develop a wooing website. However, your e-commerce platform is the determiner of your site quality. With more than a thousand platforms, it can be hard to choose the best match for housing your online store. To help you out, here are the three pillars of a good e-commerce web builder:
i. Responsive templates
It is not a riddle that responsiveness is the central pillar of any e-commerce site success. In this era, people are using different computing devices for online shopping. Smartphones, iPhones, Tablets, and PC are some of these devices. As people turn to mobile shopping, your site must follow suit by ensuring it is compatible with any of the stated devices. This means it should have a responsive template that enables visitors to enjoy the same experience notwithstanding the device they are using to reach your site. As such, an excellent e-commerce platform should offer you an array of responsive themes.
ii.Shopping carts add-on
Imagine you are in an instore which has no shopping cart. If you want to purchase a variety of items, you have to carry each at a time to the attendant point. This can be a time-wasting moment. The same case happens to online shopping. When you fail to offer your customers a shopping cart, making sales will be hard. As such, you need to ensure your e-commerce platform has a function to add a shopping cart or have it as one of the add-ons. This way, it will make it easier for your target customers to shop on your website.
iii. Social media integration
In the modern social-driven market, any e-commerce entrepreneur with a dream to succeed must have social media icons on their websites. People will always share websites they find helpful with peers on different social platforms. In this regard, you need to ensure your site has a chance for social sharing. This aspect can be possible if your e-commerce platform has social media integration as one of the features.
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